Only recently, Google introduced a new algorithm called Panda to its website ranking system. This change is aimed at curbing SEO Services that employ black hat tactics to create links and also firms that generate poor quality web content. Now this should be a sigh of relief to all people who put in many hours to generate legit links and content that is actually helpful and relevant to the respective website. Users are now on caution-mode against link-building firms that create links anyhow such as posting ambiguous posts to blog sites or in a manner typical to spamming.
SEO firms are under the spotlight but many innocent clients will be on the losing end with poor rankings since their SEO companies of choice were black hat organizations. For a particular website, Google Panda requires that its backlinks come from quality and highly ranked sites. These sites also have to be relevant to the website they are referring to. The content generated for a particular website should be unique and not duplicated from any other website. This calls for SEO services to go back to the original link-building technique called link wheel which builds links by creating pages on web 2.0 websites, article sites and blog networks, and then interlinking them.
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