Search Engine Optimization:

Every website is focused on a typical content, & meant for giving information to the huge internet audiences. Search engines help us very much in finding relative web pages with a good content. This theory of how search engine ranks various pages is known as Search Engine Algorithm. This algorithm is studied so as to rank at the top of the search indexes.

This is called as SEO or Search engine optimization

Why to do Search Engine Optimization ?

Well, we need to let search engines know that our page is well coded, well written & have quality content then only it can give us comparatively higher ranking.

Search Engines ranks pages on the scale of 1-10, named as pagerank. This pagerank helps search engines to index in search engine. Page rank is calculated from number of factors which varies for every different search engine.

Determination of Pagerank of Search Engines depend on these factors:

1. The very first criteria is your page should be validated for its XHTML & CSS coding. Means it should satisfy all the basic requirements & standards of web page coding.
Click here to check your websites W3C Validation.

2. Next thing is uniqueness of your content. Most of the search engines only ranks pages have at least 250 words. Then it should be uniquely written & remember that it can be read by search engine crawlers. So do not copy-paste your posts or articles.

3. Quality of content means a very lot for your website as it gives you highest ratings. So write a good content that can be appreciated by internet audience.

4. Keyword Density is the next thing you need to consider while writing your posts. You should maintain keyword density up to 7% to enjoy the juice of search engines. But also do not exceed this 7% otherwise it is referred as spamming.

5. You should have natural backlinks from other sites that have ranked by search engines. It assures search engines to that our website is quality content one.

There are many other factors that matters for search engines to filter your pages out of the higher indexes. But these factors enlisted above are most important for higher page rank.

Search engine optimization is not a quick work it takes very much time to analyze the every keyword, your competitors & the respective SERP’s. The process gives results in long term like in 1-3 months. It needs dedicated SEO expert for your website if you have  some online business. If you a blogger & updates your pages every day managing above mentioned factors can give you good results without any need of constant hiring of  SEO expert.